Jet Life Recordings was started in 2009 by Recording Artist Currensy and his Partner Mousa Hamdan. After seeing the demand for the Jet Life Brand while touring the country they decided to start selling tour merch on the road. After much success in touring and a aspiration to wear the brand outside of music venues they decided to add an extension to the brand formulating Jet Life Apparel. Jet Life Apparel is established as a streetwear brand and since its beginning it has officially collaborated with some of the top street brands in the world ie: Bape, Diamond Supply and Carrots as well as crossed lines into the sports world. Having formulated partnerships with the New Orleans Pelican (NBA) as well as Nascar racing creating apparel capsules with much success.